Monday, 16 May 2011

Focus Grou Questionnaire And Feedback

Questionnaire

First graph: 1. What Gender Are You?
Basically shows the result of the number of people that took part of the questionnaire in our focus group. The Graph shows that 12 males took part and 8 females. I believe that it was important that more males then females took part as horror films are primarily targeted towards a male audience therefore i believe it is important that we get feedback from our potential audience.

Second Graph:  2. Your Age?
The graph shows the results to the second question which is what is the age range of those in the focus group?  Majority of people who took part in the focus group where 20 years old towards 29 years old. The age groups 17, 18 and 19 years came next. These results are important to our group because our film trailer will be targeted to theses age ranges, therefore it is important that we have feedback from people within this age range.

Third Graph:  3. What is Your Occupation
The Graph shows the current occupation of those who in our focus group.  The graph shows that 13 people of the focus group are in education while 6 are employed and one in other. The results are pretty much an ideal set of feedback for our trailer as these are the people we would be targeting the film too.

Fourth Graph: 4. What Is Your Favourite Genre of Film?
The forth question allows us to see the preference of genre in terms of films for those who took part in the focus group questionnaire. The graph shows that Horror and Romance where the most popular Genres in our focus group while action and comedy where the least voted in the graph, thriller genre was pretty much in between the two most popular and the two least popular. 

Fifth Graph:  5. How Often Do You Watch Film Trailers?
The 5th question shows how often participants of our focus group watch.  The graph shows that that majority of the focus group participants will at least watch a film trailer once a week or even ever fortnight
Sixth Graph: 6. what is Your Favourite Film?
Favourite Films From Our Focus Group (Not in Order)
1.       Lord of the rings trilogy
2.       Inception
3.       Iron man series
4.       Old boy
5.       Ninja assassin
6.       The other guys
7.       Donnie Darko
8.       Jackass series
9.       Due Date
10.   Get Him To The Greek
11.   The Mist
12.   Zombie Land
13.   28 days later and the sequel
14.   Hancock
15.   G.I Joe
16.   Afro Samurai
17.   Bad Boys
18.   Scream
19.   Halloween series
20.   Shogun Assassins


Seventh Graph: 7. Would You Go and See the Film in the Cinema and/or But It on DVD?
Graph 7.1
Graph 7.2

5 Stars Rating Of Our Trailer

The Graph Basically shows the results of the ratings of our trailer from the focus groups perspective. As you can see in the graph its mixed views on the quality rating of our trailer.  The graph shows that 6 people believe it was a full 5 star quality,  11 people choose that it was a star rating of 4 stars, and 3 people thought the film of a 2 star quality.

Our Final After Hours Magazine Cover

Our Final After Hours Poster